Referrals and word of mouth marketing are a component in every company, regardless of how large or small. In fact, 65% of new business comes from referrals. 10Tier.com has created the highest paying customer referral program based on a 10 Tier residual income opportunity.
Here are some tips that are referring customers can use when referring our services to others.
Here are some simple dos and don’ts of referral marketing that can make referrals work for you:
DO – Ask for referrals. If you don’t ask, you will never know if someone is in need of the services we provide. It does not have to be face-to-face; it can be on a form of an email, or even better, on the web. An unobtrusive prompt is a great way to bring a referral to a customer’s attention, without distracting them from their purchase.
DON’T – Pressure or force people everytime you see them. Constantly asking too much for referrals can turn customers away and will surely have them crossing the street when they see you coming!
DO – Thank customers for action they take when you refer them to our services and they join our customer base. Instead of making the referral about you, make it about them, and let them know that besides the great services they will receive as 10Tier.com customers you are dedicated to helping them become referring customers and generating a huge downline and residual income.
DON’T – Bribe customers into giving referrals. Our products and services speak for themselves, and people shouldn’t feel as if the bribe is better than our services. Remember; a bribe and an incentive are not the same. An incentive coaxes and encourages people to refer, a bribe appeals more to people’s greed. 10Tier.com provides great services that are needed, and priced below all of our competition.
DO – Follow up. Possibly the most important ‘do’ in referral marketing. Fortune is always in the follow-up. With the new customer, asking how their experience was and wishing them well can make that personal connection, or sending them a thank you email for visiting our website.
DON’T – Pressure the referring customer to harass friends and family into buying services they don’t need. There are millions of businesses and entrepreneurs that DESPERATELY need our services, it is your job to reach them!
DO – Keep things simple. If you overcomplicate the referral process, people will be less inclined to refer in the future. By understanding the process it eliminates any confusion a customer may have in the referral process. Customers who have never referred someone before will realize how effortless it is, and will not hesitate to refer in the future.
DON’T – Just let things happen. Most people just allow customers to refer, not paying attention to how many sales are being generated and thus not thinking of generating more sales. In order to truly have your referrals work for you, you have to have a system set up that you can stick with, and encourage people to refer and do the same.
Just remember- Try making the referral process a rewarding and positive process for everyone- your customers, your visitors, and of course, you! If you are interested in advanced training please feel free to contact us and we can setup a time to review and discuss your specific needs.